Ecommerce mobile app development is incomplete without these 6 things

The eCommerce mobile apps are the future of online shopping.

How can I say this?

Because you can see that we are surrounded by eCommerce mobile apps. We use,

Even nowadays, most startup ideas have something or the other related to eCommerce. All thanks to its growing industry.

But, an idea of developing an eCommerce mobile app is not enough. There are certain things that a business owner and the developers need to take good care of. Only then one can have an unbeatable eCommerce mobile app that helps the business grow and become successful.

So, being an eCommerce app developer, you know how valuable it is to have a well-defined UI and UX of the apps you create for your clients. The entire customer journey depends on it.

So, while developing an eCommerce mobile app, it is crucial for you to keep in mind certain significant aspects related to the app development process, as detailed below:

1. Buyer’s persona

Even for an app developer, it makes good sense to know the target audience for whom he has been hired to develop an app.

If your app won’t satisfy the targeted users the way they want, they won’t think twice before uninstalling it.

So, you should know about the targeted demographics, the age groups of users, target regions, gender, user’s interests, etc. You can also think of it as putting yourself in your customer’s shoes.

By knowing and analyzing the behavior of the audience to be targeted through your app, you will be able to develop a highly relatable app for them.

2. App design and imagery

Ask your clients what they mainly want from the app and they will tell you they want an eCommerce app that looks attractive.

Why?

It’s simple. The visual appeal of the app makes its users stay and buy more.

It has even been found that the choice of colors used in the app design plays a vital role in converting users to long term customers.

Check out how we made this app look so subtle and engaging

In the end, it is the collaboration between the developers and the UI designers that makes a shopping app more and more usable.

The screen session time of a user has become quite short these days. People just skip to alternative when they didn’t feel like clinging to the screen of a specific app.

So, each of the mobile apps you develop should have an intuitive design that aims to increase the average lifespan of the users.

Also, keep in mind that the user interface should not make the target audience think more before they start to explore what your client offers.

Avoid complicated designs with screens full of text and heavier animations.

A lot of users cruise out of eCommerce apps, let alone using it just because unattractive images are used in it. So, advise the designers to use flawless imagery, both promotional and products within the app.

Also, suggest your clients hire professionals for product photography. It will surely pay off in the long run.

3. App’s security

This is, indeed, an important subject to keep in mind. Mobile app security has become a hot topic in the last few years.

An eCommerce app does not just sell products. It also involves financial transactions to make sales, while there are customer data that needs to be protected as well.

Leakage of customer information and financial data such as a credit card or debit card numbers can cause blunders for an eCommerce company.

Thus, as a developer, it is your duty to know about the same and considers customer data protection regulations. Likewise, you can choose tools, security APIs, and more to build a wall against possible threats to the app.

If required, you should also get someone who has gained considerable knowledge in the field of app security to guide you at every step.

4. Navigation

Inside the app, a user should be able to easily find where to go next. Everyone has almost used one or two eCommerce mobile app for a year or two. So, now they understand the flow of the apps. Hence, you must not confuse your users by changing the same.

As a developer, it is your responsibility to make navigation of the eCommerce mobile apps you create as seamless as possible.

From the initial user registration to the end point of checkout, the entire user journey on your eCommerce apps should be smooth and easy, without any obstacle.

UX Design Guidelines Personalized for Your eCommerce App Find Out Now

Pay extra attention to the app’s navigation so that it can lead to a higher conversion rate as expected by the clients you develop it for.

5. Checkout

While a slight hint of this aspect is given in the last point above, it is important to discuss it in detail.

If more and more users reach the checkout page of your eCommerce app, it means that you have designed an incredible app that really works the way it should.

But, you should also keep in mind that a conversion hasn’t yet happened. The users need to complete the checkout to become a customer.

Believe it or not, but some apps suck at the last stage. This can be because of the complex checkout process.

In the end, the eCommerce mobile app fails if it is unable to make conversions.

So, always try to make the checkout process simple and easy. It should be quick and seamless. Ask for information as required by law or take him straight to the payment processing page. Avoid adding multiple steps and unnecessary questions.

6. Choice of techStack

For some of your clients who hire you to develop their eCommerce mobile apps, the most important thing would be to have an app that supports their business. They want it to be available for use at both Android and iOS platforms. That’s it.

Irrespective of which programming languages, frameworks, backends and more you use to develop an eCommerce mobile app, they are only concerned with a fully-functional app.

But, as a developer, you need to figure out what to choose from the following based on their eCommerce mobile app requirements:

Even more important fact says that every technology has pros and cons associated with it.

So, it is very significant for you to understand the objective of your clients and the business plan they have in mind before you suggest them a suitable backend, frontend, framework or anything else for their app.

So, you don’t have any bottlenecks in creating robust, scalable, and amazing eCommerce mobile app.

Make your eCommerce mobile app successful

The eCommerce mobile app can only be successful if you know your audience well and develop the mobile app according to their expectations.

Hence, the above-mentioned things the users want to be carefully crafted in order to help them make online ordering easy, quick, and seamless.

Even though app development is more of a technical field, it would be great for you to add value to your skills by keeping the above-mentioned things in mind.

Want more tips on how to develop an eCommerce mobile app? Talk to our experts now.