Today, Progressive Web Apps (PWAs) is considered as the future of the app development.
Why?
Because most of the leading brands have started understanding its place in the app development industry, its features, and benefits for the businesses.
Do you know?
- Trivago increased their user engagement on PWA by 150%
- Starbucks received an 100% increase in the no. of people who now place an order mobile using its PWA
- Twitter’s PWA saw an increase in loading speed, user engagement, and reliability
- OLX saw an 250% increase in the user engagement after developing PWA
Why these brands are moving their focus towards Progressive Web Apps (PWAs)?
Let’s check out the super powerful reasons why even you should think of developing a Progressive Web App (PWA) for your business:
1. PWAs are platform-independent
One of the major concerns for a business owner is to research, analyze, and conclude on where your audience is searching for you, your business, your products or services.
So, whether you should first be on Android or iOS – is one of the toughest question or a dilemma for you.
But, you will be relieved to know that PWAs are completely different than what an Android or iOS app is.
Once, you have developed your own Progressive Web App (PWA), your PWA works exactly the same on any platform, any device.
So, now no more brainstorming discussions on whether to go for an Android app or an iOS app. Just develop a PWA and you are done with your audience across all platforms.
2. PWAs are not listed on any app stores
What is a PWA?
A PWA is a web application that functions as a native application. And, the web applications, being browser-based, are never uploaded on to any app store.
That makes PWAs more preferable for you because nowadays the app stores have now become stricter for uploading apps.
Also, there is a lot of competition between apps and to stay on the top, is also a task with the native or hybrid application.
3. PWAs can be shared easily
Being a web application, PWA is free from all the app stores. So, any users with any platform or device can use it.
But, the concern is how to share it with your customers?
The PWAs are shared through a URL. Once, you have your PWA developed, you get a URL that you need to share via emails, social media posts, SMS, QR codes, etc.
The sharing of the PWA is as simple as you do a social media post. Share it and your customers can launch on their homescreen when they open the URL.
It’s that easy!
4. PWAs have no lengthy download & install process
So, now you exactly know how your customers would find your PWA. How about downloading and installing your PWA?
Your customers have to click on that PWA URL, open the PWA, click on a button, “Add to Homescreen” and your customers can see your app downloaded and installed on their device. They can access your PWA on their homescreen.
That means your PWA removes the hassles of your customers to locate your app, click on the button, “install”, wait for the download process to start, progress, and finish, and finally, constantly look for the installation process to get completed.
A tedious and boring process made simple!
5. PWAs serve better UX
Though PWAs are web applications, they are exactly the same as the native applications.
Did you remember what is a native application? Check out the below image:
And, when you look at its benefits, the user experience (UX) is the winning stroke. And, as PWAs are just like the native applications, it removes the challenges that the web applications had. The look and feel, functions, design, interactivity, and intuitiveness are in the best proportion in PWAs.
That is the reason why most of the popular brands are shifting their focus towards developing their PWAs. And, that’s the reason why you need it as well.
6. PWAs are highly secure & reliable
Being a web application, PWAs need to be developed using extra data security layers. And, PWAs are served using HTTPS which even Google enforces on.
And, we all know that Google does not compromise on security and so your PWA is highly secure and reliable for your customers and even for you and your business.
7. PWAs don’t occupy device storage
The major purpose of developing your PWA is improving the customer experience. And, most customers don’t download a new app if they are running out of the device storage.
So, there are chances that your customers would look into your app, understand its benefits to download it, but won’t download it because of the storage it requires.
This is completely removed with PWAs as they are browser-based and don’t take up the device storage that the traditional apps require.
A perfect fit for your customers, right?
8. PWAs load faster
The invention of Progressive Web Apps (PWAs) was done by Google in order to load the content of the application much faster in any network condition.
So, you can say that it is the forte of PWAs to load faster which improves the user experience and you achieve your goals with your PWA.
9. PWAs improves user engagement
From the very beginning, I am saying that PWAs are just like the native applications.
That means PWAs does not have any challenges of web applications but have all the features and benefits that a native application has.
And, the best of features that a native application have is the push notifications. Push notifications help engage your customers to a great extent as they have the highest CTR and customer retention.
The PWA is what you need for your next app.
10. PWAs have SEO benefits
There are more than 3 million apps in the Google Play Store and more than 2 million apps in the Apple App Store as per the Statista.
Imagine the competition each business, each industry is facing in the mobile application industry. And, as I said earlier, that in such a hugely competitive market, it is difficult to stay on the top of the app stores and get more downloads and even earn out of the mobile apps.
All the app stores have their own SEO factors and limitations as well. That makes optimizing your app for the app stores time-consuming, ineffective, and expensive.
But, that is not the case with Progressive Web Apps (PWAs).
Being a web application, PWA can be easily crawled and indexed by the search engines compared to any other apps. There are no limitations to adding a certain amount of words in the description and so that the app stores have.
So, there are increased chances of your PWA getting ranked for most keywords compared to your native app.
11. PWAs are developed faster
The developers don’t have to develop the different apps for both Android and iOS. They have to just develop a web application which takes much less time compared to traditional apps.
So, you don’t have to wait for a longer period of time to market your app and offer an excellent customer experience.
12. PWAs are cost effective
There are various factors that conclude that PWAs are inexpensive-
- You save money on developing apps for all platforms
- You save money on open-source development frameworks
- You save money on App store optimization, campaigns on receiving app reviews, etc. which are the added costs to optimizing your website
- Generally, developing apps faster take more amount of hours which can cost you a bomb
Looking at the benefits PWA offers, you save a lot of money compared to traditional apps. That makes it the most preferable option for your next app.
Get Your PWA Now
Now, for such useful benefits, you don’t need a native app, PWA is the best choice. That’s what most of the brands have already agreed upon and started working on the same. And, this is the right time you do so before your competitors move in.
